About Us

Propelor has been supporting entrepreneurs and start-ups for over 25 years. Our multi-skilled experienced team have complementary skills within business planning and investor-readiness and are ready to support you in your start-up journey.

Aidan provides leadership and support to the experienced Propelor team in their role supporting entrepreneurs and startups in the South East. He has extensive knowledge of the startup ecosystem having assisted numerous entrepreneurs with their startup and growth strategies. Aidan has extensive knowledge and experience in getting startups investor-ready and helping them secure both public and private equity funding. Prior to working with startups in BIC, Aidan worked in Japan and Ireland in accounting and finance roles in the dairy and technology sectors.   An MBA, Aidan has special interest in areas such as strategy development, business modelling and financial planning.

AIDAN SHINE
CEO

Aidan provides leadership and support to the experienced BIC team in their role supporting entrepreneurs and startups in the South East. He has extensive knowledge of the startup ecosystem having assisted numerous entrepreneurs with their startup and growth strategies. Aidan has extensive knowledge and experience in getting startups investor-ready and helping them secure both public and private equity funding. Prior to working with startups in BIC, Aidan worked in Japan and Ireland in accounting and finance roles in the dairy and technology sectors.   An MBA, Aidan has special interest in areas such as strategy development, business modelling and financial planning.

Rosemary assists entrepreneurial clients throughout their start-up journey using business modelling, business planning and strategic planning. She has successfully worked with clients to access funding through business angels, venture capital and private investors as well as financial institutions and government agencies, particularly Enterprise Ireland’s PSSF and HPSU funding. With five years’ experience as Trade Marketing Manager with Waterford Crystal, Rosemary has more than ten years sales and marketing experience in multinational and national technology, consumer goods and retail companies. Rosemary has a B. Comm (International/Spanish) from UCD.  In 2021 she completed her certification from the Digital Marketing Institute in Digital Marketing Strategy & Planning. 

rosemary ward
deputy CEO | business consultant

Rosemary assists entrepreneurial clients throughout their start-up journey using business modelling, business planning and strategic planning. She has successfully worked with clients to access funding through business angels, venture capital and private investors as well as financial institutions and government agencies, particularly Enterprise Ireland’s PSSF and HPSU funding. With five years’ experience as Trade Marketing Manager with Waterford Crystal, Rosemary has more than ten years sales and marketing experience in multinational and national technology, consumer goods and retail companies. Rosemary has a B. Comm (International/Spanish) from UCD.  In 2021 she completed her certification from the Digital Marketing Institute in Digital Marketing Strategy & Planning. 

Michelle is an experienced business advisor who works primarily within European Projects that focus on entrepreneurship and business supports across all sectors.  Her broad business experience enables Michelle to work with a wide range of start-up and growth companies on all aspects of business planning, development and financial management.  Michelle established and directed a successful healthcare business for 10 years and played a pivotal role in the founding of the national private homecare representative organisation. She has an MBS in Business Management from UCC.

Michelle o'rourke
Business Consultant | EU Projects

Michelle specialises in collaborating with European Projects that mentor social entrepreneurs and managers in all aspects of developing and growing their business.  Her cross sectorial experience enables Michelle to work with a wide range of start-up and growth businesses on all aspects of business planning, development and financial management.  Michelle established and directed a successful healthcare business for 10 years and played a pivotal role in the founding of the national private homecare representative organisation and also has an MBS in Business Management from UCC.

Ayzel is a Certified Public Accountant (CPA) and assists entrepreneurs and SMEs with the financial aspects of project development, business planning and sourcing funding.  Prior to joining Propelor, Ayzel worked in audit & accounting firm Grant Thornton and had 12 years of in-depth experience in audits of publicly listed and private companies in various industries such as engineering, procurement & construction, life-sciences, medical & diagnostics, shipping, manufacturing, retail & distribution, and software & technology.

Ayzel Guimba
Business Consultant | Finance

Ayzel is a Certified Public Accountant (CPA) and assists entrepreneurs and SMEs with the financial aspects of project development, business planning and sourcing funding.  Prior to joining South East BIC, Ayzel worked in audit & accounting firm Grant Thornton and had 12 years of in-depth experience in audits of publicly listed and private companies in various industries such as engineering, procurement & construction, life-sciences, medical & diagnostics, shipping, manufacturing, retail & distribution, and software & technology.

Justin is a business innovation and digital technology consultant with broad experience in technology and entrepreneurship. At Propelor, he leads client engagement, builds stakeholder relationships, and promotes the company's services across the region. With a deep understanding of the startup ecosystem, Justin has launched multiple startups and innovative products in both Irish and international markets. His expertise spans market research, funding, brand building, and strategy. He holds a Postgraduate qualification in Innovation and Enterprise from Trinity College Dublin and has participated in leading innovation programs.

Justin Kearns
Business Consultant | Regional Engagement

Alex has an MSc in Digital Marketing and a background in event management.  Her role at South East BIC is to develop the annual promotional plan by organising all digital marketing for the organisation including social media, company website and content for the monthly Startup Digest.  The promotional calendar features a number of online and in-person events for startups which Alex develops, promotes and executes.  Alex lived in the middle east for 10 years where she worked with large brands including FIFA, WWE and the Harlem Globetrotters.

Alex has an MSc in Digital Marketing and a background in event management.  Her role at Propelor is to develop the annual promotional plan by organising all digital marketing for the organisation including social media, company website and content for the monthly Startup Digest.  The promotional calendar features a number of online and in-person events for startups which Alex develops, promotes and executes.  Alex lived in the middle east for 10 years where she worked with large brands including FIFA, WWE and the Harlem Globetrotters.

Alex Hill
Marketing Executive

As Office Administrator, Deirdre looks after the day to day running of the office and ensures that the needs of clients and colleagues are met.  She manages the accounts department, reception, and incubation centre and provides additional support on projects.  With a background in customer service, office administration and marketing content writing, she has previously worked with the Cantec Group, Royal Liver Assurance, and the Rennicks Group. She has a Bachelor of Arts Degree in French & German and postgrad qualifications in Marketing. Deirdre is a blow in from Kerry and has lived in Waterford since 2000.

As Office Administrator, Deirdre looks after the day to day running of the office and ensures that the needs of clients and colleagues are met.  She manages the accounts department, reception, and incubation centre and provides additional support on projects.  With a background in customer service, office administration and marketing content writing, she has previously worked with the Cantec Group, Royal Liver Assurance, and the Rennicks Group. She has a Bachelor of Arts Degree in French & German and postgrad qualifications in Marketing. Deirdre is a blow in from Kerry and has lived in Waterford since 2000.

Deirdre Spillane
Office Administrator

Ayzel is a Certified Public Accountant (CPA) and assists entrepreneurs and SMEs with the financial aspects of project development, business planning and sourcing funding.  Prior to joining South East BIC, Ayzel worked in audit & accounting firm Grant Thornton and had 12 years of in-depth experience in audits of publicly listed and private companies in various industries such as engineering, procurement & construction, life-sciences, medical & diagnostics, shipping, manufacturing, retail & distribution, and software & technology.

Propelor Board

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